Brief: Develop a new path forward and illustrate how coop can win back the trust and attention of swedish consumers.

Insight: Time is today’s true luxury. Consumers want convenience not to do more, but to have more time for what matters.

Approach: Coop 24/7 Box lets people skip queues and crowds by picking up groceries from refrigerated lockers anytime. A seamless solution that gives time back, communicated as a modern luxury.