Mäki rebrand

brief: Reimagine and rebrand Mäki’s visual identity to authentically reflect her music and artistic voice.

Insight: To stand out in a crowded cultural landscape, Mäkis identity needs to feel more distinctive, personal, and unapologetically her own.

Approach: Develop a rebellious, edgy, and confident visual language for Mäki, drawing inspiration from the attitude and aesthetics of Vivienne Westwood.