Joe & the juice

Brief: During my internship at SwimClub, we created a series of digital films for Joe & The Juice’s summer campaign Whatever, It’s Summer.

Insight: Summer makes us feel more spontaneous and less concerned with expectations.

approach: We captured this freedom through playful, impulsive scenarios from shaving your head to buying an entire shop window. Each film celebrates the carefree feeling of doing whatever you want, simply because it’s summer.

Role: Art director