brief: Business unusual. A societal challenge and a brand that isn’t naturally linked. Explore how Saab could make a real difference within the area conflict & security.

insight: In conflict situations, losing connection with family can be as devastating as the conflict itself. When infrastructure fails, people don’t need more information, they need to find each other.

Approach: saab applies its expertise in security and navigation to create an offline, satellite-free GPS designed for crisis situations. Using advanced AIS technology, the device helps family members locate one another through simple directional guidance, turning military-grade innovation into human safety and reunification.